The modern industrialized world was completely caught off guard by the recent SARS outbreak. Fortunately, for most organizations, the impact has been short lived, but management has been provided with a reminder of the impact of the external environment in a world of ever increasing globalization. As seen with the SARS outbreak, a lack of preparedness can have devastating effects on business and warrant inclusion in a business definition of a crisis. This paper uses the recent SARS epidemic as a background to highlight the importance of crisis planning, particularly in emerging economies, and suggests how organizations can address these concerns.

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Keywords Business continuity, Contingency planning, Emerging markets
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Journal Management Decision
Day, B. (Brennan), Ishman, M. (Michael), McKay, R, & Chung, E. (Ed). (2004). The new normal: Lessons learned from SARS for corporations operating in emerging markets. Management Decision, 42(6), 794–806. doi:10.1108/00251740410542357