Additional Metadata
Keywords Account management, Client relationships, Customer satisfaction, SMEs, Turnover
Persistent URL dx.doi.org/10.1016/j.indmarman.2005.05.015
Journal Industrial Marketing Management
Citation
Madill, J.J. (Judith J.), Haines Jr., G.H. (George H.), & Riding, A.L. (2007). Managing customer relationships: Account manager turnover and effective account management. Industrial Marketing Management, 36(2), 241–248. doi:10.1016/j.indmarman.2005.05.015