Categorizing the Growth Strategies of Small Firms
This study investigates the link between a small firm’s investment in R&D and its growth strategy. A firm’s growth strategy refers to the means by which the organization plans to achieve its objective to grow in volume and turnover. We categorize firm growth strategies into eight distinctive clusters: opportunity explorers, radical innovators, business developers, business expanders, profit makers, business rebuilders, stagnators, and downsizers. We argue that understanding a firm’s growth orientation provides a way to assess the returns of its R&D investments, because an organization’s intangible growth strategies and tangible inputs are connected.
|Keywords||growth orientation, growth strategies, R&D investment, technology entrepreneurship|
|Journal||Technology Innovation Management Review|
Leminen, Seppo, & Westerlund, M. (2012). Categorizing the Growth Strategies of Small Firms. Technology Innovation Management Review, 5–9.
|Publisher's version Final Version|