This case study is written on the Bangladesh Institute of Research and Rehabilitation for Diabetes, Endocrine and Metabolic Disorders (BIRDEM). This is the largest diabetes management hospital in Asia. The newly appointed Executive Director, Mr. Habib, is attempting to launch a new revolutionary mobile health service system driven by modern wireless technology for better service quality, higher efficiency, and patient convenience, which is ultimately targeted toward achieving a higher return on investment. This is a challenging issue as it is a complex concern based on users' technological, behavioural, and cognitive beliefs. Nevertheless, Mr. Habib has decided to take this challenge.

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Keywords m-health, diabetes management, service delivery, consumer attitudes, mobile health, healthcare management, Bangladesh, healthcare technology, e-healthcare, electronic healthcare, service quality, service efficiency, patient convenience, return on investment, ROI
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Journal International Journal of Indian Culture and Business Management
Shareef, Mahmud Akhter, Kumar, V, Dwivedi, Yogesh K., Kumar, U, & Mukerji, Bhasker. (2016). Challenge in traditional service delivery for diabetes management: mobile health, a technology driven system, is the alternative?. International Journal of Indian Culture and Business Management, 12(3), 376–376. doi:10.1504/ijicbm.2016.075541