Additional Metadata
Keywords Brand awareness, Brand image, Brand network, Brand-consumer relationships, Brands, Case studies
Persistent URL dx.doi.org/10.1108/17506121211216905
Journal International Journal of Pharmaceutical and Healthcare Marketing
Citation
Saunders, S. (Sarena), & Rod, M. (2012). Brand network maps: A multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry. International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 55–70. doi:10.1108/17506121211216905