Additional Metadata
Keywords Consumer purchase decisions, Store brands, Structural equation modeling
Persistent URL dx.doi.org/10.1057/jt.2009.6
Journal Journal of Targeting, Measurement and Analysis for Marketing
Citation
Kara, A. (Ali), Rojas-Mendez, J, Kucukemiroglu, O. (Orsay), & Harcar, T. (Talha). (2009). Consumer preferences of store brands: Role of prior experiences and value consciousness. Journal of Targeting, Measurement and Analysis for Marketing, 17(2), 127–137. doi:10.1057/jt.2009.6