Additional Metadata
Persistent URL dx.doi.org/10.1017/S0021849905050154
Journal Journal of Advertising Research
Citation
Rojas-Mendez, J, & Davies, G. (Gary). (2005). Avoiding television advertising: Some explanations from time allocation theory. Journal of Advertising Research (Vol. 45, pp. 34–48). doi:10.1017/S0021849905050154