Additional Metadata
Keywords cell phone features, cluster analysis, high school students, market segmentation, mobile communication, undergraduate students
Persistent URL dx.doi.org/10.1080/0965254X.2012.746998
Journal Journal of Strategic Marketing
Citation
Haverila, M. (Matti), Rod, M, & Ashill, N. (Nicholas). (2013). Cell phone product-market segments using product features as a cluster variate: A multi-country study. Journal of Strategic Marketing, 21(2), 101–124. doi:10.1080/0965254X.2012.746998