This article reports on empirical research investigating social transformation, financial self-sufficiency, and innovation in Canadian social enterprises. A set of profiles on 60 randomly selected social enterprises utilizing information from each organization's Web site was developed and analyzed. The profiles show that about one-third of the sample enterprises were deemed high in social transformation, approximately one-half were assessed high in financial self-sufficiency, and fewer that one-fifth were found to be highly innovative. Implications for marketing in social enterprises are drawn.

Additional Metadata
Keywords Financial self-sufficiency, Innovation, Social enterprises, Social transformation
Persistent URL dx.doi.org/10.1080/10495141003674044
Journal Journal of Nonprofit and Public Sector Marketing
Citation
Madill, J. (Judith), Brouard, F, & Hebb, T. (2010). Canadian social enterprises: An empirical exploration of social transformation, financial self-sufficiency, and innovation. Journal of Nonprofit and Public Sector Marketing, 22(2), 135–151. doi:10.1080/10495141003674044