This paper applies attitude theory to assess the influence of beliefs and evaluations of Nepal with desired linkages and travel intentions. The main contribution is to connect TDI and PCI research by testing a general country image model in a tourism context. Attitude theory acts as the connection between the two fields.

Additional Metadata
Series Frontiers in Business Research and Practice
Journal Sprott Letters
Citation
Nadeau, John, Heslop, L.A, O'Reilly, Norman, & Luk, Peter. (2007). Climbing to New Heights: Lessons From Mount Everest on PCI and TDI Convergence. Sprott Letters, February(2007).