Climbing to New Heights: Lessons From Mount Everest on PCI and TDI Convergence
This paper applies attitude theory to assess the influence of beliefs and evaluations of Nepal with desired linkages and travel intentions. The main contribution is to connect TDI and PCI research by testing a general country image model in a tourism context. Attitude theory acts as the connection between the two fields.
|Series||Frontiers in Business Research and Practice|
Nadeau, John, Heslop, L.A, O'Reilly, Norman, & Luk, Peter. (2007). Climbing to New Heights: Lessons From Mount Everest on PCI and TDI Convergence. Sprott Letters, February(2007).