The techniques which utilize Multidimensional Scaling (MDS) as a fundamental statistical tool have been well developed since the late 1970's. In this paper we show how anMDS scheme can be enhanced by incorporating into it a Stochastic Point Location (SPL) strategy (one which optimizes the former's gradient descent learning phase) and a new Stress function. The enhanced method, referred to as MDS SPL, has been used in conjunction with a combination of the TF-IDF and Cosine Similarities on a very noisy Word-Of-Mouth (WoM) discussion set consisting of postings concerning mobile phones, yielding extremely satisfying results.

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Series Studies in Computational Intelligence
Oommen, J, Granmo, O.-C. (Ole-Christoffer), & Liang, Z. (Zuoyuan). (2009). A novel multidimensional scaling technique for mapping word-of-mouth discussions. Studies in Computational Intelligence. doi:10.1007/978-3-540-92814-0_49