Abstract The authors discuss a method for merging the results of technical advancements with potential markets during the formulation phase of innovative product development. The method emphasizes direct contact with end‐user organisations by multidisciplinary teams, the selection of champions of innovation as the source of useful and relevant insights, and a multi‐stage discipline to produce operational definitions of new product opportunities. For people responsible for managing technical activity, the paper offers guidelines for the planning and implementation of search methods, insight generation and specification of innovative products. Copyright

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Persistent URL dx.doi.org/10.1111/j.1467-9310.1991.tb01322.x
Journal R and D Management
Bailetti, A.J, & Guild, P.D. (Paul D.). (1991). A method for projects seeking to merge technical advancements with potential markets. R and D Management, 21(4), 291–300. doi:10.1111/j.1467-9310.1991.tb01322.x