Interpretive ethnography offers a useful avenue for exploring how members of a professional community go about producing and applying specialized written knowledge. Researchers using the methodology to study professional knowledge-making need to maintain a balance of engagement with and detachment from the conceptual world of the community being observed.

Additional Metadata
Persistent URL dx.doi.org/10.1177/002194369803500107
Journal Journal of Business Communication
Citation
Smart, G. (1998). Mapping conceptual worlds: Using interpretive ethnography to explore knowledge-making in a professional community. Journal of Business Communication, 35(1), 111–127. doi:10.1177/002194369803500107