This paper focuses on the means of integrating emotionally rich associations into the idea generation phase of the design process. Matrix, a generative and evolving design tool developed at METU Department of Industrial Design has been further explored as an emotionally rich idea generation tool in an educational context. The revised exercise has developed into a motivating tool particularly suitable for team creativity, improvisation and co-creation. The outcome also suggested that emotionally rich project themes such as "my dear monster friends" encouraged the generation of more interaction-based design ideas.

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Keywords Design education, Emotionally rich generative design tool, Idea generation, Matrix
Conference 7th International Conference on Design and Emotion 2010
Korkut, F. (Fatma), & Doğan, C. (2010). My dear monster friends: Matrix as an emotionally rich generative design tool. In Proceedings of the 7th International Conference on Design and Emotion.