In this paper we discuss the results of a pilot study aimed at virtual world professionals in Second Life. This study was conducted in order to investigate the role avatar appearance may play in maintaining business relationships in virtual worlds. We also describe avatar "appearance codes" - corporate policies that govern the appearance of employee avatars. In our pilot study we found that only 13.5% of participants are subject to such a policy. The details of policies are discussed below.

Additional Metadata
Keywords Avatar, Interloper effect, Second life, Virtual reality experiences
Persistent URL dx.doi.org/10.1145/1920778.1920814
Conference International Academic Conference on the Future of Game Design and Technology, Future Play 2010
Citation
McArthur, V. (2010). Virtual world professionals and avatar appearance codes. In Future Play 2010: Research, Play, Share - International Academic Conference on the Future of Game Design and Technology (pp. 231–234). doi:10.1145/1920778.1920814