This paper investigates the ethics of the appearance and behavior of avatars in massively multi-user online communities, in particular, avatars created for virtual business interactions in Second Life. The ethics of research conducted with avatars in 3D online environments is also discussed.

Avatar, Ethics, Second life, Virtual reality experiences
dx.doi.org/10.1145/1358628.1358850
28th Annual CHI Conference on Human Factors in Computing Systems

McArthur, V. (2008). Real ethics in a virtual world. In Conference on Human Factors in Computing Systems - Proceedings (pp. 3315–3320). doi:10.1145/1358628.1358850