1990
National Stereotypes and Product Evaluations in a Socialist Country
Publication
Publication
International Marketing Review , Volume 7 - Issue 1
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dx.doi.org/10.1108/02651339010141365 | |
International Marketing Review | |
Organisation | Sprott School of Business |
Papadopoulos, N, & Heslop, L.A. (1990). National Stereotypes and Product Evaluations in a Socialist Country. International Marketing Review, 7(1). doi:10.1108/02651339010141365
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