1994
Product-country images:Impact and role in international marketing
Publication
Publication
Journal of Macromarketing , Volume 14 - Issue 1 p. 79- 81
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dx.doi.org/10.1177/027614679401400112 | |
Journal of Macromarketing | |
Organisation | Sprott School of Business |
Papadopoulos, N, & Heslop, L.A. (1994). Product-country images:Impact and role in international marketing. Journal of Macromarketing (Vol. 14, pp. 79–81). doi:10.1177/027614679401400112
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