dx.doi.org/10.4337/9781781950395.00032
Sprott School of Business

Papadopoulos, N, & Heslop, L.A. (2003). Country equity and productcountry images: State-of-the-art in research and implications. In Handbook of Research in International Marketing (pp. 402–433). doi:10.4337/9781781950395.00032