1988-12-13
Male and female viewpoints of countries as producers of consumer goods
Publication
Publication
Journal of International Consumer Marketing , Volume 1 - Issue 1 p. 1- 26
A nationally representative sample of Canadian men and women was used to study consumer perceptions of product quality in relation to coutry-of-origin. Differences were found in how men and women viewed countries as producers. In forming these views men appear to use a country’s technological development and political orientation to form opinions of the overall quality of the products produced by a country. Women, on the other hand, appear to use a different set of criteria, such as georgraphic proximity and specific products such as clothing and footwear, to position countries on a quality continuum.
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doi.org/10.1300/J046v01n01_01 | |
Journal of International Consumer Marketing | |
Organisation | Sprott School of Business |
Wall, M. (Marjorie), Heslop, L.A, & Hofstra, G. (Greta). (1988). Male and female viewpoints of countries as producers of consumer goods. Journal of International Consumer Marketing, 1(1), 1–26. doi:10.1300/J046v01n01_01
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