A comparative image analysis of domestic versus imported products
International Journal of Research in Marketing , Volume 7 - Issue 4 p. 283- 294
Consumer views of domestic versus foreign products were researched through an eight-country study. Historical research and factor and reliability analyses resulted in identifying four significant underlying dimensions that govern consumer evaluations of products from various origins: product integrity, price-value, market presence, and market response. Perceptions of the various origins' degree of industrial development and other factors often lead to preferences for foreign rather than domestic products. Implications for exporters, host governments and domestic manufacturers, and future research are drawn.
|International Journal of Research in Marketing|
|Organisation||Sprott School of Business|
Papadopoulos, N, Heslop, L.A, & Bamossy, G. (Gary). (1990). A comparative image analysis of domestic versus imported products. International Journal of Research in Marketing, 7(4), 283–294. doi:10.1016/0167-8116(90)90005-8