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N. Papadopoulos (Nicolas G.) and Martín Martín, O. (Oscar)

2011-05-31

International market selection and segmentation: Perspectives and challenges

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International Marketing Review , Volume 28 - Issue 3 p. 3- 9

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Persistent URL doi.org/10.1108/imr.2011.03628caa.001
Journal International Marketing Review
Organisation Sprott School of Business
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Papadopoulos, N, & Martín Martín, O. (Oscar). (2011). International market selection and segmentation: Perspectives and challenges. International Marketing Review, 28(3), 3–9. doi:10.1108/imr.2011.03628caa.001
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