2011-05-31
International market selection and segmentation: Perspectives and challenges
Publication
Publication
International Marketing Review , Volume 28 - Issue 3 p. 3- 9
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doi.org/10.1108/imr.2011.03628caa.001 | |
International Marketing Review | |
Organisation | Sprott School of Business |
Papadopoulos, N, & Martín Martín, O. (Oscar). (2011). International market selection and segmentation: Perspectives and challenges. International Marketing Review, 28(3), 3–9. doi:10.1108/imr.2011.03628caa.001
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