A Framework for Achieving E-Business Success
This paper presents the findings of an empirical study of critical factors associated with e-business success. An a priori model relating the success factors to e-business success is developed. The study uses the ‘balanced scorecard’ methodology to measure the success of e-business organizations, as the authors believe that financial measures are not the only indicators. Eight hypotheses are derived from the model and these are tested using data from Web-based and paper-based surveys of 34 businesses. The main finding is that e-business success is positively associated with customer focus, organizational culture, supplier orientation, technical infrastructure, Website design and content management, and e-business strategy. The study will benefit both new e-business start-ups and established businesses that are investigating the possibility of migrating to an e-business system.
|Keywords||balanced scorecard, customer focus, e-business strategy, e-business success, Website design|
|Journal||Industry and Higher Education|
Kumar, U, Maheshwari, M. (M.), & Kumar, V. (2004). A Framework for Achieving E-Business Success. Industry and Higher Education, 18(1), 47–51. doi:10.5367/000000004773040960