A Framework for Achieving E-Business Success

This paper presents the findings of an empirical study of critical factors associated with e-business success. An a priori model relating the success factors to e-business success is developed. The study uses the ‘balanced scorecard’ methodology to measure the success of e-business organizations, as the authors believe that financial measures are not the only indicators. Eight hypotheses are derived from the model and these are tested using data from Web-based and paper-based surveys of 34 businesses. The main finding is that e-business success is positively associated with customer focus, organizational culture, supplier orientation, technical infrastructure, Website design and content management, and e-business strategy. The study will benefit both new e-business start-ups and established businesses that are investigating the possibility of migrating to an e-business system.

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