The article provides a discussion of value co-creation platforms within the context of technology driven business. It emphasizes the need for a terminological refinement of the value co-creation paradigm as well as for an articulation of its implications for the design and reconfiguration of the company value network.

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Keywords Design rules, Participation platform, Technological infrastructure, Value co-creation
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Conference Saratov Fall Meeting 2009 - International School for Junior Scientists and Students on Optics, Laser Physics, and Biophotonics
Tanev, S, & Ruskov, P. (Petko). (2010). Value co-creation platform design within the context of technology-driven businesses. In Proceedings of SPIE - The International Society for Optical Engineering. doi:10.1117/12.855022