2008-06-01
Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model
Publication
Publication
Tsinghua Science and Technology
,
Volume 13
-
Issue 3
p. 257-
264
User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.
| Additional Metadata | |
|---|---|
| Keywords | mobile commerce, unified theory of acceptance and use of technology, user acceptance |
| Persistent URL | dx.doi.org/10.1016/S1007-0214(08)70042-7 |
| Journal | Tsinghua Science and Technology |
| Citation |
Min, Q. (Qingfei), Ji, S, & Qu, G. (Gang). (2008). Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model. Tsinghua Science and Technology, 13(3), 257–264. doi:10.1016/S1007-0214(08)70042-7
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