User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.

mobile commerce, unified theory of acceptance and use of technology, user acceptance
Tsinghua Science and Technology
Sprott School of Business

Min, Q. (Qingfei), Ji, S, & Qu, G. (Gang). (2008). Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model. Tsinghua Science and Technology, 13(3), 257–264. doi:10.1016/S1007-0214(08)70042-7