User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.

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Tsinghua Science and Technology
Sprott School of Business

Min, Q. (Qingfei), Ji, S, & Qu, G. (Gang). (2008). Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model. Tsinghua Science and Technology, 13(3), 257–264. doi:10.1016/S1007-0214(08)70042-7