2008-06-01
Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model
Publication
Publication
Tsinghua Science and Technology , Volume 13 - Issue 3 p. 257- 264
User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.
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| doi.org/10.1016/S1007-0214(08)70042-7 | |
| Tsinghua Science and Technology | |
| Organisation | Sprott School of Business |
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Min, Q. (Qingfei), Ji, S, & Qu, G. (Gang). (2008). Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model. Tsinghua Science and Technology, 13(3), 257–264. doi:10.1016/S1007-0214(08)70042-7
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