2008-07-01
Olympic Games host and bid city marketing: Exploring issue management in the relationships among event stakeholder groups
Publication
Publication
International Journal of Sports Marketing and Sponsorship , Volume 9 - Issue 4 p. 321- 335
Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays related to issues within this framework, and provides conclusions and suggestions for future research.
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| Event management, Host city, Olympic bid marketing, Olympic games, Sports marketing, Stakeholder theory | |
| International Journal of Sports Marketing and Sponsorship | |
| Organisation | Sprott School of Business |
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Xing, X. (Xiaoyan), Church, A.G. (Anthony G.), O'Reilly, N. (Norm), Pegoraro, A. (Ann), Nadeau, J. (John), Schweinbenz, A. (Amanda), … Séguin, B. (Benoit). (2008). Olympic Games host and bid city marketing: Exploring issue management in the relationships among event stakeholder groups. International Journal of Sports Marketing and Sponsorship, 9(4), 321–335.
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