Olympic Games host and bid city marketing: Exploring issue management in the relationships among event stakeholder groups
International Journal of Sports Marketing and Sponsorship , Volume 9 - Issue 4 p. 321- 335
Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays related to issues within this framework, and provides conclusions and suggestions for future research.
|Event management, Host city, Olympic bid marketing, Olympic games, Sports marketing, Stakeholder theory|
|International Journal of Sports Marketing and Sponsorship|
|Organisation||Sprott School of Business|
Xing, X. (Xiaoyan), Church, A.G. (Anthony G.), O'Reilly, N. (Norm), Pegoraro, A. (Ann), Nadeau, J. (John), Schweinbenz, A. (Amanda), … Séguin, B. (Benoit). (2008). Olympic Games host and bid city marketing: Exploring issue management in the relationships among event stakeholder groups. International Journal of Sports Marketing and Sponsorship, 9(4), 321–335.