dx.doi.org/10.1057/9780230612068
Sprott School of Business

Viswanathan, M. (Madhu), Sridharan, S. (Srinivas), & Ritchie, R.J.B. (2008). Marketing in subsistence marketplaces. In Alleviating Poverty Through Business Strategy (pp. 209–231). doi:10.1057/9780230612068