We assess the inclusion of women in Canadian corporate annual report (CAR) photographs and on boards of directors at TSX100 firms and evaluate whether either is related to financial performance. We find that women are underrepresented in CAR photographs and on boards. In CAR photographs women are frequently portrayed as outsiders or less powerful organizational members than men. Higher return on equity (ROE) was found at companies that more frequently depicted women in their CAR photographs. However, no association was observed between the inclusion of women on the board and the ROE of the firm. The applied and theoretical implications of these results are discussed. Copyright

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Canadian Journal of Administrative Sciences
Sprott School of Business

Bujaki, M, & McConomy, B.J. (Bruce J.). (2010). The portrayal of women in Canadian corporate annual reports. Canadian Journal of Administrative Sciences, 27(3), 210–223. doi:10.1002/cjas.146