This study presents a profile of Canadian women-owned SME exporters and explores motives, challenges, export strategies and gender-related export issues that face women business owners. The results suggest that a majority of women exporters believe that gender plays a role in the operation and/or internationalization of their firm. Gender-specific barriers that may impede export activity included cultural and personal factors such as perceived lack of respect by male business owners, bravado, chauvinism, not being taken seriously, businessmen who refuse to do business with a woman, and verification of decisions through male employees. The findings form the basis of recommendations for further research and program review for government policy makers and practitioners.
Journal of Small Business and Entrepreneurship
Sprott School of Business

Orser, B. (Barbara), Riding, A.L, & Townsend, J. (JoAnna). (2004). Exporting as a Means of Growth for Women-owned Canadian SMEs. Journal of Small Business and Entrepreneurship, 17(3), 153–174. doi:10.1080/08276331.2004.10593317