2014
A Blue Ocean Strategy Analysis of IMAX’s Move to Go Hollywood
Publication
Publication
Journal of International Management Studies , Volume 14 - Issue 2 p. 53- 60
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Journal of International Management Studies | |
Organisation | Sprott School of Business |
Becker, H.M. (2014). A Blue Ocean Strategy Analysis of IMAX’s Move to Go Hollywood. Journal of International Management Studies, 14(2), 53–60.
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