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H.M. Becker (Hilary)

2014

A Blue Ocean Strategy Analysis of IMAX’s Move to Go Hollywood

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Journal of International Management Studies , Volume 14 - Issue 2 p. 53- 60

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Journal Journal of International Management Studies
Organisation Sprott School of Business
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Becker, H.M. (2014). A Blue Ocean Strategy Analysis of IMAX’s Move to Go Hollywood. Journal of International Management Studies, 14(2), 53–60.
Free Full Text ( Author Manuscript , 387kb ) cover

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