Professionalism among Canadian radio announcers: The impact of organizational control and social attributes
Journal of Broadcasting and Electronic Media , Volume 42 - Issue 3 p. 356- 370
This study explores the influence of perceptions of organizational control and social attributes on professionalism among radio announcers. The study uses data gathered from a stratified random sample of announcers working in Canada. A multiple-regression analysis revealed language, hierarchical authority, announcing experience, freelance income, and lack of a professional education exerted the most influence on professionalism; this model correctly classified half the announcers by level of professionalism. The findings raise concerns about the applicability of conventional occupation-related concepts to announcing because of the nature of this work - creative, individualized, isolating - and its lure for recruits.
|Journal of Broadcasting and Electronic Media|
|Organisation||School of Journalism and Communication|
Pollard, G, & Johansen, P. (Peter). (1998). Professionalism among Canadian radio announcers: The impact of organizational control and social attributes. Journal of Broadcasting and Electronic Media, 42(3), 356–370.