Additional Metadata
Keywords Algorithms, Computational geometry, Market-mix, Marketing
Persistent URL dx.doi.org/10.1007/s00453-010-9393-1
Journal Algorithmica
Citation
Gudmundsson, J. (Joachim), Morin, P, & Smid, M. (2011). Algorithms for marketing-mix optimization. Algorithmica, 60(4), 1004–1016. doi:10.1007/s00453-010-9393-1