There is considerable evidence that local campaign activity is positively related both to a party's constituency level vote share and to voter participation rates. In this article we consider the degree of variance of local campaign intensity at the constituency level in the Liberal and New Democratic parties in the 2008 Canadian federal election and consider the variables that may explain this variance. Utilizing data collected through a post-election mail-back survey of candidates, we find significant variance in local campaign activity and identify six factors that influence it. These are an objective measure of the local candidate's chance for victory in the constituency, the candidate's subjective view of their chances, whether the candidate was challenged for the local nomination, how involved the candidate is in his/her local community, whether the candidate contested the prior election and whether party notables from outside the constituency campaigned in the riding.

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Journal Canadian Journal of Political Science
Cross, W, & Young, L. (Lisa). (2011). Explaining local campaign intensity: The Canadian general election of 2008. Canadian Journal of Political Science, 44(3), 553–571. doi:10.1017/S0008423911000497