Additional Metadata
Persistent URL dx.doi.org/10.1177/0276146712438257
Journal Journal of Macromarketing
Citation
Neilson, L, & Schwarzkopf, S. (Stefan). (2012). Varieties, Alternatives, and Deviations in Marketing History: 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Hosted by. Journal of Macromarketing, 32(1), 159–160. doi:10.1177/0276146712438257