Additional Metadata
Persistent URL dx.doi.org/10.1177/0276146712446782
Journal Journal of Macromarketing
Citation
Neilson, L, & Schwarzkopf, S. (Stefan). (2012). Varieties, alternatives, and deviations in marketing history: 16th biennial conference on historical analysis and research in marketing (CHARM) hosted by. Journal of Macromarketing, 32(2), 235–236. doi:10.1177/0276146712446782