This chapter explores the reality of the customer role - a critical, complex, and demanding role on agile teams. Despite initial difficulties, customers love agile development and would not do it any other way, but they also encountered many difficulties in their day-to-day work. In this chapter we describe the practices that have emerged to ensure the role works effectively and sustainably, and how the role has evolved from an individual to a team. We hope customers will find this chapter helpful in performing their role, and programmers will find it useful to understand the complexities of customer's role on the project.

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Martin, A. (Angela), Biddle, R, & Noble, J. (James). (2010). An ideal customer: A grounded theory of requirements elicitation, communication and acceptance on agile projects. doi:10.1007/978-3-642-12575-1_6