Service delivery through mobile-government (mGov): Driving factors and cultural impacts
The mobile-Government (mGov) service system is conducted through an open network, and it is virtual. This service mode and pattern change inevitably necessitates a behavioral change in citizen attitudes and intentions. Nevertheless, this new pattern of service delivery through mGov has hardly been systematically investigated by any researchers. The objective of this current research is twofold. First, we attempt to reveal the sources of beliefs for developing intention toward the mGov (ITM) system. Then, as the second objective, we investigate cultural influence as the reason for a difference in consumer attitudes and intentions toward mGov. In this regard, the empirical study was conducted in Bangladesh and the USA, which have potential differences in the cultural traits listed by Hofstede. From our statistical analysis, we have identified the sources of beliefs for both Bangladeshi and USA consumers. We observed clear differences in sources of beliefs and their influence on attitudes leading to intention, which demonstrates support for our second objective which was designed to verify the cultural impacts on belief-attitude relations. We understand that these different sources of beliefs influence cognitive, affective, and connative attitudes toward mGov in different ways.
|Keywords||Attitude, Belief, Consumer behaviors, Cross-culture, Hofstede’s cultural traits, Intention, Mobile innovation, Mobile-government (mGov)|
|Journal||Information Systems Frontiers|
Shareef, M.A. (Mahmud Akhter), Kumar, V, Dwivedi, Y.K. (Yogesh K.), & Kumar, U. (2014). Service delivery through mobile-government (mGov): Driving factors and cultural impacts. Information Systems Frontiers. doi:10.1007/s10796-014-9533-2