In 2001 Laurel Brake wrote an article entitled On Print Culture: The State We're In. Now, almost fifteen years later, where does the term print culture stand in relation to Victorian studies? Brake was both brave and wise in her speculations. She knew very well that terminology-and fields and theories-have lives of their own and yet that sometimes someone has to step forward and try on certain names for size, make a pitch for style and fit and function. Brake took that risk in her endorsement of print culture. This essay considers the ways in which print culture has resonated in the intervening years by reviewing both books that have engaged productively with the term and books that have not used the term and yet are working under its umbrella.