The Second World War witnessed the resurgence of the temperance movement in Canada. In an effort to keep prohibition a thing of the past, the brewers of Ontario undertook a public relations campaign to convince Canadians that brewing and beer drinking were beneficial to the war effort. This paper examines the evolution of that campaign in order to add to our understanding of “the ethos of advocacy.” The paper argues that during the war public relations became a subtle form of lobbying as the brewers attempted to improve their public image so as to achieve several political and economic objectives.

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Journal Histoire Sociale
Bellamy, M. (2015). To ensure the continued life of the industry: The public relations campaign of the Ontario brewers during WWII. Histoire Sociale (Vol. 48, pp. 403–423).