There are many collection and application sources of identity theft. The Internet is one of the vulnerable medias for identity theft and is used, especially, as an application source of identity theft. This current chapter has twofold objectives. As the first objective, it develops a conceptual framework to prevent/ control identity theft of E-Commerce (EC) in conjunction with different sources if identity theft. From this framework and shedding light on the recent literature of sources of identity theft, the authors identify global laws, controls placed on organizations, publications to develop awareness, technical management, managerial policy, risk management tools, data management, and control over employees are the potential measuring items to prevent identity theft in EC. All EC organizations are struggling to control identity theft. This chapter argues that control mechanism of identity theft has both positive and negative impact on EC. This chapter sets its second objective to explore the integrative effect of overall identity theft control mechanism on consumer trust, the cost of products/services, and operational performance, all of which in turn contribute to a purchase intention using E-Commerce (EC). A case study in banking sector through a qualitative approach was conducted to verify the proposed relations, constructs, and measuring items.

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Shareef, M.A. (Mahmud A.), Kumar, V, & Kumar, U. (2013). Control mechanism of identity theft and its integrative impact on consumers' purchase intention in E-Commerce. doi:10.4018/978-1-4666-4856-2.ch007