Additional Metadata
Keywords Automatic processing, Cognitive load, Contagion, Contamination cue, Packaging damage
Persistent URL dx.doi.org/10.1509/jmr.12.0388
Journal Journal of Marketing Research
Citation
White, K. (Katherine), Lin, L. (Lily), Dahl, D.W. (Darren W.), & Ritchie, R.J.B. (2016). When do consumers avoid imperfections? Superficial packaging damage as a contamination cue. Journal of Marketing Research, 53(1), 110–123. doi:10.1509/jmr.12.0388